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1 1 10 US ULAN STRA TEGI PEMASARAN BERDASARKAN PETA - PETA POSISI PERSEPSl DAN PREFERENSI PENGGUNA FITNESS CENTRE (Studi Kasus di Fire Gym Fitness Centre Bandung ) Sugih Arijanto, S.T.,M.M. Dosen Pembimbing 2 Drs. Hadi Adianto, M.T. Dosen Pembimbing 1 Yan Kristian / 13-1997-066 Penulis mixed material Teknik Industri FTI 2004