PERANCANGAN STRATEGI KAMPANYE PERIKLANAN MELINDUNGI USAHA KERAJINAN ANYAMAN JABAR DENGAN HAK KEKAYAAN INTELEKTUAL
West Java Plaited Craft are potential and have an opportunity reaching export business. As important role of business in West Java and as SME business need a law protection to survive in global world trade. Many businessman and craftsman unrealized that now on to survive need a law protection to built securities comfort in business. There so many barrier to develop this business that one of another reason why they need law protection to protect their assets. Plaited Craft is communal product that need more protection to survived. Intellectual property right can give powerful protection to protect plaited craft business but so many people in craft industry in Indonesia not realize yet about law form that can protect their business. This Article about Final Project Research of Creating Advertising Campaign Strategy for Protecting West Java Plaited Craft Business with Intellectual Property Right. This final project goal are to increase awareness that plaited craft are intellectual assets which need a law protection, the second one are to increase awareness that Intellectual property right are important for securities comfort in business and protecting businessman ,craftsman and crafting industries, and the last one, giving some information about what kind of law protection that can able to protect plaited craft business. To creating advertising campaign strategy we need to close to target audience to understand what they need what kind of information that suitable for the target, in what way and how to reach them. To make an effective advertising campaign we need to creating an effective messages.
APA Style
. (2008).PERANCANGAN STRATEGI KAMPANYE PERIKLANAN MELINDUNGI USAHA KERAJINAN ANYAMAN JABAR DENGAN HAK KEKAYAAN INTELEKTUAL ().Desain Komunikasi Visual:FAD
Chicago Style
.PERANCANGAN STRATEGI KAMPANYE PERIKLANAN MELINDUNGI USAHA KERAJINAN ANYAMAN JABAR DENGAN HAK KEKAYAAN INTELEKTUAL ().Desain Komunikasi Visual:FAD,2008.Text
MLA Style
.PERANCANGAN STRATEGI KAMPANYE PERIKLANAN MELINDUNGI USAHA KERAJINAN ANYAMAN JABAR DENGAN HAK KEKAYAAN INTELEKTUAL ().Desain Komunikasi Visual:FAD,2008.Text
Turabian Style
.PERANCANGAN STRATEGI KAMPANYE PERIKLANAN MELINDUNGI USAHA KERAJINAN ANYAMAN JABAR DENGAN HAK KEKAYAAN INTELEKTUAL ().Desain Komunikasi Visual:FAD,2008.Text
