// <![CDATA[FOURSPEED CORPORATE IDENTITY SELAMA 6 BULAN]]> RAYMOND OCTORA / 33.2003.034 / DKV Dosen Pembimbing 1 Wiwi Isnaini, S.Sn.
Fourspeed is a Home Industry, movement in belt buckle production. This Company attain the age of 3 years, Fourspeed expansion showing advance graphics sales in over three years. The development of the company's corporate identity needed ,where the company requires a company to protect the identity of the copyright products that they produce and maintain the originality of the product they make. Logo by Patricia Barnez Mintz is “The trademark initials or one or more words of a company name. Originally this was cast on one piece of metal, now it specially designed as artwork for reproduction” . The meaning of the logo is the trademark initials or one or more of the company name. Original form of casting on a metal plate, at this time is specifically designed to work as image multiplication. The purpose of the statement can be taken a conclusion bahwaLogo is a trademark of a product or the company that originally form as a picture or symbol of a company but dalamperkembangannya will be typical of a product or company. Logo can affect someone's memory about a matter, therefore, a logo can reflect the characteristics of a form or meaning with a particular purpose. David E.Carter about corporate identity “Corporate identity is designed to have a positive effect on the overall corporate image. A major goal of corporate identity is to make the first impression - and continuing impressions – consistently positive”. This means that corporate identity is designed to provide a positive effect on the overall image of the company. The extent of the final goal of a corporate identity is to create the impression in the first and the next expression in a positive and consistent. According to above can be concluded that a corporate identity that is ideal to give a positive image about the company or product and can provide a consistent positive effect. Logo design can be changed due to a reason such as the development of a particular era, technology and market demands. There is a possibility of a logo change is expressed by John Murphy dan Michael Rowe “The tademarks and logos of products and organizations are means. After passing through some of the analysis is done on a company called Fourspeed, where the company is engaged in the manufacture metal buckle coran Handmade, and found some identification issues with the company identity, the processing task to the end of this title Corporaate Identity Fourspeed. This company has a product with a metal buckle metal coran conducted in Handmade, together with the development of the company and in its expansion efforts, Fourspeed need an identity for the product mejaga originality of their identity in the production company, where the identity of this company will be the protector products their production and in doing expansi business, there is an expected. Corporate Identity becomes the basis to start a business in establishing a brand with the benefits-the benefits of the product they have. In addition, Corporate Identity Fourspeed also needs to complete in terms of the law, where the identity of the company and the company itself is a unity that can not be separated and is the intellectual property rights. With some of the needs will Fourspeed company identity, a task in the project final problem was the projects with the end of the task title Fourspeed Corporate Identity Metal Work's. Patricia Barnez Mintz, Dictionary of Graphic Art Terms, A Communication Tool for People Who Buy Type and Printing (New York : Van Nostrand Reinhold Company,198 ) David E Carter, Designing Corporate Identity Programs for Small Corporations, (New York : Art Direction Book Company, 198 )