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<title><![CDATA[KAJIAN PERILAKU PENGENDARA SEPEDA MOTOR TERHADAP KESELAMATAN BERKENDARA BERDASARKAN GENDER DI KOTA BANDUNG]]></title>
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<namePart>SYAHRUL KAUTSAR AKBAR/222016182</namePart>
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<note>Perilaku berkendara, yang mempengaruhi kepada keselamatan berkendara, sangat berkaitan dengan karakteristik personal, termasuk jenis gender. Penelitian ini bertujuan untuk menganalisis faktor-faktor perbedaan perilaku para pengendara sepeda motor antara pria dan wanita dari aspek karakteristik pengendara, pengalaman negatif, serta lingkungan dan infrastruktur terhadap keselamatan berkendara. Penelitian ini menggunakan data kuantitatif hasil dari kuesioner yang disebarkan secara online kepada pengguna sepeda motor yang dianalisis menggunakan metode structural equation modeling-partial least square. Ukuran sampel sebesar 406 responden. Hasil analisis menunjukkan bahwa variabel perilaku pengendara sepeda motor pria yang berpengaruh terhadap perilaku safety riding yaitu, kepatuhan dan intensi terhadap safety riding, serta lingkungan dan infrastruktur. Untuk perilaku pengendara sepeda motor wanita variabel yang berpengaruh terhadap perilaku safety riding yaitu, kepatuhan dan intensi terhadap safety riding, serta lingkungan dan infrastruktur. Nilai besaran pengaruh perilaku pengendara pria terhadap perilaku safety riding sebesar 22,11%, sedangkan untuk pengendara wanita sebesar 43,71%.</note>
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