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<title><![CDATA[ANALISIS PERILAKU SAFETY RIDING PENGGUNA SEPEDA MOTOR DI KOTA BANDUNG BERDASARKAN KARAKTERISTIK PENGGUNA]]></title>
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<note>Indonesia mengalami peningkatan penggunaan sepeda motor secara signifikan dari dekade terakhir. Salah satu kota yang memiliki pengguna sepeda motor cukup tinggi adalah Kota Bandung. Peningkatan jumlah sepeda motor menyebabkan jumlah kecelakaan lalu lintas meningkat, sehingga beberapa pihak melakukan upaya untuk mengurangi angka kecelakaan. Penelitian ini bertujuan mendeskripsikan tentang karakteristik pengguna dan sepeda motor di Kota Bandung, mengklasifikasikan karakteristik perilaku safety riding, serta menganalisis klasifikasi perilaku safety riding pengguna sepeda motor di Kota Bandung berdasarkan karakteristik pengguna. Penelitian ini menggunakan analisis deskriptif, analisis cluster, dan regresi logistik. Hasil analisis yang didapatkan bahwa terdapat karakteristik yang mempengaruhi perilaku safety riding yaitu pekerjaan, jumlah sepeda motor, biaya pembelian bahan bakar bensin, biaya perawatan dalam sebulan, dan umur sepeda motor.
Kata Kunci: Karakteristik, Analisis Cluster, Regresi Logistik</note>
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