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<title><![CDATA[PERANCANGAN AMBIENT MEDIA UNTUK MEMPERKUAT BRAND BANDUNG MELALUI TEMA URBAN LEGEND]]></title>
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<namePart>Drs. Rahmat Natawigena</namePart>
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<publisher><![CDATA[FAD]]></publisher>
<dateIssued><![CDATA[2011]]></dateIssued>
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<note>Bandung sebenarnya memiliki banyak daya tarik wisata yang populer di masyarakat, akan tetapi
seiring dengan perkembangan gaya hidup di masyarakat beberapa tema wisata lambat laun mulai
terlupakan. Bandung diposisikan menjadi kota wisata belanja dan kuliner yang secara ekonomis
mendatangkan keuntungan yang melimpah. Tanpa disadari, selain mendatangkan keuntungan
ekonomis ternyata wisata belanja dan kuliner mendatangkan kerugian, wisatawan homogen dan
kejenuhan wisata adalah salah satunya. Persepsi masyarakat akan kota Bandung seharusnya tidak
dibentuk hanya diwakili satu tema saja. Bandung sebagai kota tujuan wisata harusnya bisa
menyediakan tema yang variatif, kreatif dan tentu saja berbeda dengan kota lainya. Dalam rangka
membangun kembali citra bandung, perancangan ini mengangkat urban legend sebagai tema wisata
yang baru dan fresh untuk menarik perhatian masyarakat dan memicu kepedulian terhadap tema yang
lainya. Difokuskan pada satu pilihan media yaitu Ambient media.</note>
<subject authority=""><topic><![CDATA[Brand image Bandung, Urban legend, Ambient Media]]></topic></subject>
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