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<title><![CDATA[USULAN PENINGKATAN KUALITAS PELAYANAN YANG MEMPENGARUHI LOYALITAS PELANGGAN TRIANGLE COFFEE CARAVAN BERDASARKAN IMPORTANCE PERFORMANCE ANALYSIS (IPA) DAN REGRESI LINEAR]]></title>
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<note>Penurunan omset Triangle Coffee Caravan diantaranya disebabkan oleh kualitas fasilitas, kualitas layanan, dan bertambahnya pesaing. Pihak Triangle Coffee Caravan telah melakukan beberapa upaya perbaikan namun jumlah pelanggan tidak mengalami peningkatan yang signifikan. Penelitian ditujukan untuk menghasilkan rancangan usulan peningkatan kualitas layanan dalam meningkatkan loyalitas pelanggan di Triangle Coffee Caravan. Pengukuran kualitas dilakukan menggunakan dimensi service quality dan hasil penyebaran kuesioner diperoleh data dari 99 responden terkait tingkat kepentingan, tingkat kepuasan, dan loyalitas pelanggan. Hasil perhitungan regresi sederhana menunjukkan kepuasan pelanggan memiliki cukup pengaruh terhadap tingkat loyalitas. Prioritas usulan peningkatan kepuasan pelanggan dilakukan menggunakan Importance Performance Analysis. Usulan implementasi peningkatan kualitas antara lain atribut jaringan Wi-fi. atribut kesesuaian harga menu. atribut karyawan coffee shop merekomendasi produk best seller. atribut karyawan coffee shop memberikan pelayanan secara cepat. atribut karyawan coffee shop memberikan bantuan apabila terdapat keluhan. atribut keamanan area parkir.</note>
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