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Lauditta Irianti, S.T., M.T.
Dosen Pembimbing 1
WAHYU SRIMARYATI KUMALASARI / 132018042
Penulis
Grab merupakan salah satu perusahaan yang menyediakan layanan online food delivery dengan sebutan GrabFood, melihat dari ulasan konsumen yang semakin menyatakan ketidak puasannya terhadap layanan GrabFood dan dapat menciptakan kondisi penurunan repurchase intention terhadap layanan GrabFood. Tujuan penelitian ini untuk memberikan menganalisis faktor-faktor yang mempengaruhi tingkat penggunaan pelayanan repurchase intention layanan grabfood di Bandung, faktor yang dianalisis adalah system quality, customer satisfaction, dan trust dengan menggunakan metode PLS-SEM. Objek penelitian ini yaitu pengguna grabfood yang bertransaksi di wilayah Bandung. Jumlah responden penelitian sebanyak 92 responden. Berdasarkan hasil penelitian variabel customer satisfaction mempengaruhi repurchase intention secara signifikan 8.258, dan R2 sebesar 69,2%. Hasil pengujian menunjukkan bahwa system quality berpengaruh positif terhadap trust, system quality dan trust berpengaruh positif terhadap customer satisfaction dan customer satisfaction berpengaruh positif terhadap repurchase intention.