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<title><![CDATA[USULAN PENINGKATAN KEPUASAN KONSUMEN BERDASARKAN METODE SERVICE QUALITY DI CULTURE BARBERSHOP CABANG UJUNG BERUNG BANDUNG]]></title>
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<note>Culture Barbershop memiliki permasalahan perihal kepuasan konsumen karena terdapat komplain yang ditujukan kepada manajemen. Penelitian ini bertujuan memberikan usulan untuk meningkatkan kualitas pelayanan di Culture
Barbershop cabang Ujung Berung menggunakan metode Service Quality (SERVQUAL). Pengukuran dilakukan melalui penyebaran kuesioner kepada 97 responden. Hasil analisis pengolahan data pada Gap 5 negatif disebabkan oleh Gap 1 dan Gap 2. Usulan perbaikan dibuat berdasarkan penyebabnya guna meningkatkan kualitas pelayanan dengan menaikkan persepsi manajemen di Culture Barbershop yang ditujukan kepada manajemen, instruksi kerja dan perbaikan SOP saat bekerja. Usulan akan diimplementasikan selama satu bulan, dan setelah selesai data akan dikumpulkan untuk diolah apakah terdapat peningkatan kualitas berdasarkan perhitungan Gap 5 pada setiap atribut. Hasil usulan telah menunjukkan adanya peningkatan pada beberapa atribut setelah implementasi, seperti terlihat dari pengolahan data Gap 5 setelah implementasi.</note>
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