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<title><![CDATA[ANALISIS KUALITAS BIMA+ DAN PROGRAM BONSTRI MENGGUNAKAN D&M MODEL DAN THEORY OF PLANNED BEHAVIOR]]></title>
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<note>Bima+ adalah aplikasi mobile yang menyediakan layanan telekomunikasi bagi pengguna Tri, yang bertujuan untuk mempermudah pemenuhan kebutuhan layanan kartu Tri. Selain kemudahan akses, Bima+ berinovasi untuk mempertahankan pelanggan, terutama Gen Z, dengan program loyalitas seperti Bonstri. Program Bonstri memungkinkan pengguna dalam menukarkan poin dengan penawaran menarik seperti kuota internet dan voucher. Dalam penelitian ini menggunakan Delone & McLean IS Success Model (D&M ISSM) untuk mengukur kualitas aplikasi Bima+ dan Theory Of Planned Behavior (TPB) untuk program Bonstri, dengan data dari 100 responden melalui kuesioner daring. Hasil menunjukkan bahwa dalam model D&M ISSM, kualitas informasi dan layanan berpengaruh signifikan terhadap kepuasan pelanggan, yang kemudian mempengaruhi loyalitas dan niat untuk membeli kembali. Loyalitas pelanggan dan niat untuk membeli kembali juga saling mempengaruhi secara signifikan. Pada model TPB, sikap dan kontrol perilaku yang dirasakan pelanggan berpengaruh signifikan terhadap niat untuk membeli kembali, yang selanjutnya berdampak signifikan pada loyalitas pelanggan dalam konteks program Bonstri. Kata Kunci : DeLone & McLean IS Success Model, Theory of Planned Behavior</note>
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