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<note>Sejak tahun 2011, kemajuan teknologi telah sangat memengaruhi kehidupan manusia, terutama dengan meningkatnya penggunaan smartphone. Kemajuan ini memengaruhi berbagai aspek kehidupan, termasuk industri multimedia, dengan munculnya berbagai perangkat teknologi komunikasi canggih yang memudahkan aktivitas sehari-hari. Dengan berbagai produk inovatifnya, Xiaomi, salah satu produsen teknologi terkemuka, telah menjadi ikon revolusi teknologi. Penelitian ini bertujuan untuk mencari pengaruh diantara variabel user satisfaction, trust, dan juga brand image terhadap loyalitas pelanggan. Hsil penelitian menunjukkan bahwa variabel kualitas sistem dan juga kualitas produk memiliki pengaruh yang signifikan terhadap kepuasan pelanggan. Sementara kualitas informasi dan kualitas layanan tidak memiliki pengaruh yang besar terhadap kepuaasan pengguna. Selanjutnya kepuasan pengguna dan brand image memiliki pengaruh yang signifikan terhadap loyalitas pelanggan. Kata Kunci: delone & mclean, system quality, information quality, service quality, product quality, user satisfaction, trust, brand image, loyalitas</note>
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