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<title><![CDATA[ANALISIS PENGARUH SERVICE PERFORMANCE, PERCEIVED VALUE, SUBJECTIVE NORMS, DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS PELANGGAN DIGITAL PRINTING PT GOLDEN SATA]]></title>
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<namePart>Hendang Setyo R., S.T., M.T.</namePart>
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<namePart>PARHAN SANJAYA / 132020117</namePart>
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<dateIssued><![CDATA[2025]]></dateIssued>
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<note>Beberapa faktor yang berpengaruh perlu dianalisis guna meningkatkan loyalitas konsumen. Tujuan penelitian adalah untuk menganalisis pengaruh beberapa faktor tersebut terhadap loyalitas konsumenmenggunakan metode PLS-SEM. Pengumpulan data menggunakan kuesioner dan jumlah responden sebanyak 70 responden di PT Golden Sata digital printing Kota Bandung. Hasil pengujian menunjukkan terdapat pengaruh positif signifikan antara service performance, perceived value, subjective norms dan kepuasan konsumen terhadap loyalitas konsumen di PT Golden Sata digital printing.</note>
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