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<title><![CDATA[PENERAPAN ANALYTICAL HIERARCHY PROCESS (AHP) DALAM PENENTUAN APLIKASI E-WALLET TERBAIK BERDASARKAN HEURISTIC EVALUATION]]></title>
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<namePart>0425066801 - Mira Musrini Barmawi , S.Si, MT.</namePart>
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<namePart>WINDI LAUDI PUTRI / 162021040</namePart>
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<note>Persaingan ketat e-wallet di Indonesia menuntut kualitas UI/UX superior sebagai faktor penentu keberhasilan. Penelitian ini mengevaluasi lima e-wallet teratas (GoPay, ShopeePay, OVO, DANA, LinkAja) menggunakan metode gabungan. Usability teknis dinilai oleh 3 ahli melalui Heuristic Evaluation yang dibobotkan AHP, sementara pengalaman pengguna diukur melalui UEQ oleh 50 pengguna. Hasil AHP menunjukkan bahwa prinsip terkait penanganan eror dan efisiensi adalah kriteria paling krusial. Temuan akhir bersifat dualistik. Evaluasi ahli menempatkan GoPay di peringkat pertama berkat kematangan teknis dan desainnya yang sangat andal dalam mencegah kesalahan. Sebaliknya, evaluasi pengguna menobatkan ShopeePay sebagai juara karena berhasil memberikan pengalaman paling memuaskan dan menarik, yang ditopang oleh integrasi e-commerce dan sistem promosinya yang kuat. Kesimpulannya, usability teknis terbaik tidak selalu menghasilkan user experience terbaik, yang menegaskan pentingnya evaluasi dari kedua perspektif untuk memahami kualitas produk digital secara utuh

The intense competition in the e-wallet market in Indonesia demands superior UI/UX quality as a key success factor. This study evaluated the top five e-wallets (GoPay, ShopeePay, OVO, DANA, and LinkAja) using a combined methodology. Three experts assessed technical usability using a weighted Heuristic Evaluation (AHP) method, while 50 users measured user experience using a UEQ method. The AHP results indicated that principles related to error handling and efficiency were the most crucial criteria. The final findings were dualistic. The expert evaluation ranked GoPay first thanks to its technical maturity and highly reliable design for preventing errors. Conversely, the user evaluation crowned ShopeePay as the winner for delivering the most satisfying and engaging experience, supported by its robust e-commerce integration and promotional system. In conclusion, the best technical usability does not always result in the best user experience, highlighting the importance of evaluating both perspectives to fully understand the quality of digital products</note>
<subject authority=""><topic><![CDATA[Usability, User Experience, E-wallet, Heuristic Ev]]></topic></subject>
<subject authority=""><topic><![CDATA[User Experience Questionnaire (UEQ).]]></topic></subject>
<subject authority=""><topic><![CDATA[Hierarchy Process (AHP)]]></topic></subject>
<subject authority=""><topic><![CDATA[Heuristic Evaluation, Analytical Hierarchy Process]]></topic></subject>
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