0405119001 - Sofia Umaroh, S.Pd., M.T Dosen Pembimbing 1 RAMZI MUBARAK / 162021004 Penulis

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi keberlanjutan penggunaan e-learning di perguruan tinggi dengan menggunakan model UTAUT yang dimodifikasi melalui penambahan variabel Habit, Perceived Enjoyment, Information Quality, serta peran moderasi Policy. Metode penelitian kuantitatif digunakan dengan menyebarkan kuesioner daring kepada mahasiswa dari beberapa universitas dan data dianalisis dengan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Habit, Performance Expectancy, dan Information Quality berpengaruh signifikan terhadap Behavioral Intention dan Use Behavior, sedangkan Social Influence, Effort Expectancy, dan Perceived Enjoyment tidak berpengaruh kuat, sementara Policy hanya berperan terbatas memperkuat sebagian hubungan antar variabel. Temuan ini menegaskan bahwa keberlanjutan penggunaan e-learning lebih ditentukan oleh kebiasaan pengguna, persepsi manfaat, dan kualitas informasi dibandingkan tekanan sosial maupun motivasi kesenangan. Implikasi praktis dari penelitian ini adalah perlunya perguruan tinggi memperkuat infrastruktur digital, meningkatkan kualitas konten, serta mengembangkan kebijakan adaptif guna mendukung implementasi e-learning. This study analyzes the factors influencing the sustainability of e-learning adoption in higher education using a modified Unified Theory of Acceptance and Use of Technology (UTAUT) model by incorporating Habit, Perceived Enjoyment, Information Quality, and the moderating role of Policy. A quantitative approach was applied by distributing online questionnaires to students from several universities and the data were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Habit, Performance Expectancy, and Information Quality significantly affect Behavioral Intention and Use Behavior, while Social Influence, Effort Expectancy, and Perceived Enjoyment show no significant effect, and Policy plays only a limited role in strengthening certain relationships among variables. These findings highlight that the sustainability of e-learning is more strongly driven by user habits, perceived benefits, and information quality rather than social pressure or enjoyment motivation. The practical implications suggest that universities should strengthen digital infrastructure, enhance content quality, and develop adaptive policies to effectively support e-learning implementation.