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<title><![CDATA[PENGUKURAN BRAND EQUITY JASA PENGIRIMAN BARANG DI PT POS INDONESIA (PERSERO)]]></title>
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<namePart>SADITHIA NOSELLY PUTRI / 132010107</namePart>
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<dateIssued><![CDATA[2014]]></dateIssued>
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<note>Tingkat persaingan jasa pengiriman barang semakin kompetitif, sehingga PT Pos Indonesia (Persero) perlu melakukan pengukuran kekuatan merek dengannmenggunakan metode Brand Equity. Metode Brand Equity terdiri dari beberapa elemen: Brand Awareness, Perceive</note>
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